
I’m Katie...
And I’m your right-hand woman when it comes to working out what your stock and profit numbers are actually telling you. Hi; it’s so lovely to meet you!
Stock analysis and profit management can feel like a bit of a mystery: you know there’s loads of info there, but you’re not quite sure what that info is, or how to pull it out. That’s exactly why I’m here: I’m no wizard, but numbers are my jam (you might find it hard to believe anyone feels like that about data, but I really do – it’s why we’ll make such a good team).

Experienced Merchandiser turned freelancer
With almost 20 years’ experience helping brands like Mulberry, Warehouse, Superdry, Clarks, Yankee Candle, Lovehoney and Peacocks translate their data into decisions, I’ll take a look at your numbers and translate exactly what they’re saying into real terms.
Whether it’s identifying upcoming opportunities, analysing your profit, spotting where your money is tied up in stock or expenses, or chasing deliveries, I’ll take your SKUs and spreadsheet rows and transform them into next steps that are easy to understand and even easier to action.
Nothing makes me happier than seeing small businesses succeed and grow, because I truly believe the future of retail is small, creative, thoughtful brands that focus on quality, individuality, and customer experience.
Running your own business is all about autonomy: so you shouldn’t feel bogged down by the numbers.
I left my corporate career because of its total inflexibility and outdated system, and I want to make sure that you don’t have to deal with that either.
Plus, let’s be honest: it’s infinitely more rewarding working with people who are passionate about what they do!

When I’m not helping small business owners make sense of their numbers and what it means for their future, I can be found in one of two places.
If I’m inside, probably housesitting, I’ll be found looking at gorgeous giclée art prints via my interiors business, Skudaboo, reading, or watching RuPaul’s Drag Race or Below Deck.
If I’m outside, you can bet I’ll be camping, hiking, or taking my many doggy colleagues for a walk.
If you want support and a second pair of eyes on your numbers, I’d love to chat!