KPI Tracking & Sales Analysis

Hourly paid virtual numerical and analytical support for your small business
Master your small business numbers with analytical support.
- Decipher your KPIs to guide your strategy
- Make informed decisions by leveraging data for smarter business choices
- Implement useful tools to make tracking your numbers easier and simpler
- Access the expertise without the overheads
I'm really good with numbers and spreadsheets
Make better decisions with support from an experienced retail merchandiser.
I understand that as a creative entrepreneur, you might prefer to focus on your passion rather than pore over spreadsheets. Navigating the world of numbers and analysis might not be every small business owner's cup of tea, but it's absolutely mine!
With years of experience as a merchandiser in retail head offices, I'm adept at using data to review product performance, make commercial decisions and to forecast sales and optimise stock inventory.
Having also managed my own small business, I've mastered applying my skills and experience on a smaller scale, so I can help you identify what works, what doesn’t, and where your money can be most effectively spent.
Together, we can ensure that your business thriving, not just surviving, with every decision backed by solid data.

How can I help?
Analytical tasks I can support with.
- Help with working out margins and costings for pricing
- Assist with calculating KPIs, such as website conversion, average order value and rate of sale
- Set up trackers and tools on excel to help monitor sales, inventory and ad performance.
- Support with sales and stock forecasting
- A deep dive into your sales, provide insights so you can fully understand how your small business is performing and identify opportunities to maximise sales and optimise stock.

Get to know the details
Gain analytical support for your small business.
Initial contact: Drop me an email or enquire below to outline what you need help with. We can set up a call to dive deeper or keep the conversation going via email if that's more your style.
Consultation call: Tell me all about your business and exactly what you need during our call. We'll also agree a date for the work to be completed on.
Proposal & agreement: I'll then send you a proposal including an invoice and contract for your review and approval.
Onboarding process: Once agreed, you'll receive a link to your client portal. Here, you’ll find a quick questionnaire to gather all necessary details, along with any other documents required for your project.
Project Kick-off: With everything in place, I roll up my sleeves and get to work!
Let's make more small businesses succeed
Big business expertise for small businesses.
I truly believe in the power of small business, in the thoughtful, quality-driven product and experience that small businesses are amazing at providing. However, understand they don't always have the biggest budgets to hire the resource to grow to their potential.
I'm here to bring big-business expertise to your small-scale operations, offering a flexible, affordable virtual admin service, I can tailor my services to meet your needs.
I support a wide range of product-based businesses, including candle makers, potters, artists, dressmakers, content creators with branded merchandise, jewellers, shopkeepers, beauty brands, knitters, and fabric shops. Additionally, I assist business coaches, photographers, graphic designers, and freelancers with tracking ads, KPIs and year on year performance.

Available virtually and in person
Proudly based in Bristol.
I've called Bristol home for a decade: with it's yummy eateries, vibrant summer festivals, historic sites and a thriving community of small businesses, it's my favourite place to be!
If you're running a business here in Bristol, Bath or nearby, I'm happy to help in person. Not in Bristol? No problem at all! I'm fully equipped to assist remotely, no matter where your business is located.
How much does analytical support cost?
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Analytics Support Price
My hourly rate is set at £30 per hour if you need help with pricing, understanding your KPI calculations or to set up of a tracker.
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Sales & Stock Analysis
If you're after a more done for you service, I can do a deep dive into your sales and stock over a set time period, and provide a report for you with useful insights to help you understand your performance and identify future opportunities, from £300 per report.
Let me know how I can help you below.
Important things to know
Frequently Asked Questions.
Can you help with my tax return?
No, I am not a qualified accountant so I cannot give advice on taxes or submitting your return. I can help update a spreadsheet with your income and expenses to assist with this though.
How do I pay you?
Via bank transfer.
What are your payment terms?
Regular clients are invoiced monthly as a retainer in advance on the 1st day of the month.
Ad hoc jobs will be invoiced for the full payment up front.
Invoices are required to be paid within 7 days.
Is your price negotiable?
Not really, as I price carefully to ensure affordability and flexibility.
I may be open to discussing pricing on larger projects that require more commitment, but it will depend on my availability.
What if I need to cancel?
I understand schedules change, so therefore request 48 hours notice of the agreed project date before cancelling or rescheduling jobs.
Obviously the earlier the better, and I will do my best to rearrange if needed.
Appointments cancelled within 48 hours will incur a charge of 50% of the service amount.
What hours do you operate?
Working hours are 9am to 5pm Monday to Friday.
How do you deal with confidentiality?
I am used to maintaining high levels of confidentiality at all times.
I am always happy to sign a Non-Disclosure Agreement so that you are confident that I will not disclose your sensitive information and data.